The Situation
They needed two tools. The quotes were unaffordable.
Turinton was scaling their go-to-market operation and needed HubSpot CRM (Marketing Hub + Sales Hub, 17,000 contacts, 3 licenses) and ZoomInfo Advanced+ (CoPilot, bulk data, intent signals, 3 users).
The combined annual quote: $31,296/year. That was more than their entire software budget. They either had to compromise on tools — or find a smarter way.
The Problem
List prices were 2–3× above budget. Standard sales reps had zero motivation to offer real discounts.
Our Approach
Bypass the sales floor. Connect with internal decision-makers. Apply structured deadline pressure.
What We Did
6 days. Start to signed contract.
We connected with internal POCs at both HubSpot and ZoomInfo — not standard inbound sales reps, but people who actually have discount authority. We framed urgency around their fiscal deadline and introduced competitive pressure.
1
Day 1
Requirements scoped precisely
User count, feature set, contract length locked before any vendor contact.
2
Day 2
Vendor POCs engaged
Connected with HubSpot and ZoomInfo through internal contacts with real pricing authority.
3
Day 3
Initial calls + pricing targets set
Aligned on scope, proposed aggressive but credible pricing targets.
4–5
Day 4–5
Counter-offers + urgency applied
Reviewed revised quotes, pushed back, applied fiscal deadline framing. Both vendors moved significantly.
6
Day 6
Both contracts signed
$17,896 saved. Client onboarded same week. Full features intact.
Final Numbers
$31,296 → $13,400. Every year. Same tools.
| Tool | Quoted | Final | Saved | % Off |
| HubSpot | $16,296/yr | $4,200/yr | $12,096 | 74% |
| ZoomInfo | $15,000/yr | $9,200/yr | $5,800 | 38% |
| Total | $31,296/yr | $13,400/yr | $17,896 | ~57% |
Proof
Real screenshots from the actual deal.
These are actual screenshots from the negotiation — original vendor quotes and final signed pricing.